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EngagedMD

How EngagedMD Saved Approximately 400 Hours Mapping the Urology EMR Market

Evidence-backed market mapping matched EngagedMD’s manual EMR findings across all 50 priority organizations and made every finding reviewable.

The Results at a Glance

50 of 50
Manually researched organizations matched
~300hr
Manual research saved
~100hr
Estimated qualification and duplicate pursuit avoided
Every
EMR finding included supporting evidence

“When we compared Provyx’s EMR findings with ours, they matched across all 50 organizations. Every EMR finding included supporting evidence we could review. That accuracy and transparency immediately earned our trust.”

Chris DiAntonio, Director, Growth Strategy (Urology), EngagedMD

The Challenge: Map a Market Without Guesswork

EngagedMD needed a dependable view of the urology EMR market. The team first tested AI for the research, but hallucinations and inaccuracies made the output impossible to trust. They then manually researched 50 priority organizations. That produced a useful validation set, but the work took hours and clearly would not scale to the full market.

“We tried mapping the urology EMR market using AI, but the hallucinations and inaccuracies made the results impossible to trust. We manually researched 50 priority organizations, but it took hours and clearly wouldn’t scale, so we brought in Provyx to map the entire market.”

Chris DiAntonio, EngagedMD

Why AI and Manual Research Failed to Scale

AI could produce an answer quickly, but an answer without reliable evidence was not useful for market planning. Manual research produced a trusted benchmark, but repeating that process organization by organization would have consumed hundreds of hours. EngagedMD needed both coverage and a way to inspect the evidence behind each finding.

Use AI, Then Validate It Yourself

Research still required
Generate a market mapAI returns organizations, technologies, and contacts.
Question unsupported answersSeparate plausible output from hallucinations.
Open and inspect every sourceConfirm that each source supports the specific claim.
Re-research conflicts and gapsResolve inaccurate or missing findings manually.
Validate the complete datasetA small sample cannot establish accuracy across the market.
Qualify and deduplicateRemove bad-fit accounts and contacts already in the CRM.

AI creates another review queue, not a trusted finished delivery.

Provyx Delivers Validated Findings

Evidence included
Define the exact marketShare the scope and CRM exclusion list.
Provyx validates every findingResearch and supporting evidence are assembled together.
Receive a clean, targeted deliveryReview the evidence without reconstructing the research yourself.
Completed delivery
TargetEMR findingEvidence
Practice AVerifiedSource attached
Practice BVerifiedSource attached
Practice CVerifiedSource attached
Exact market · CRM exclusions applied

Validation is part of the delivery, not another task for your team.

The Research Workflow Before and After Provyx

Research It Yourself

Approximately 300 hours
Find candidate organizationsSearch the market one organization at a time.
Research each organizationInspect websites, directories, and other sources.
Identify the EMRReconcile incomplete or conflicting signals.
Save supporting evidenceCapture a reviewable source for every finding.
Find the right contactsResearch the relevant people at each practice.
Qualify, exclude, and deduplicateRemove out-of-scope accounts and records already in the CRM.
Clean and assemble the deliveryStandardize the research into a usable list.

Your team does every step before outreach can begin.

Provyx Does the Research

Delivered complete
Define the exact marketShare the scope and CRM exclusion list.
Provyx researches and validatesMarket mapping, EMR research, evidence capture, contact research, and quality checks are handled for you.
Receive the completed deliveryA targeted list with supporting evidence and existing CRM contacts excluded.
Completed delivery
TargetEMR findingEvidence
Practice AVerifiedSource attached
Practice BVerifiedSource attached
Practice CVerifiedSource attached
Exact market · CRM exclusions applied

Your team reviews the evidence and acts on the finished work.

Evidence-Backed Market Mapping

Provyx mapped the market around EngagedMD’s requirements and made the supporting evidence part of the delivery. That changed the review process. Instead of accepting a vendor’s classification at face value, EngagedMD could inspect why each EMR finding had been assigned.

Across the 50 organizations EngagedMD had already researched, the Provyx findings matched every one. The combination of agreement and reviewable evidence gave EngagedMD confidence in the broader market map.

A Transparent Approximately 400-Hour Breakdown

The total is the sum of two distinct estimates. Provyx saved EngagedMD approximately 300 hours of manual research. Targeting the right contacts at the right practices, while excluding contacts already in EngagedMD’s CRM, saved another estimated 100 hours that might otherwise have gone to qualifying out-of-scope accounts and pursuing duplicates.

≈300 hoursManual market research saved
≈100 hoursQualification and duplicate pursuit avoided
Approximately 400 hours of combined work avoided

Strategic Value Beyond the Research Hours

The market map gave EngagedMD’s board and product team a clearer understanding of the market, including which technologies mattered and where the strongest opportunities were. Those insights influenced strategic planning and product priorities by providing a clearer, evidence-backed view of the market for internal decision-making.

A Flexible Engagement Built Around EngagedMD’s Market

Provyx worked from EngagedMD’s exclusion list and did not charge for data the company already had. The work was tailored to the exact market rather than pulled from a standard database export. That combination of accuracy, transparency, and flexibility made moving forward with the next project an easy decision for EngagedMD.

The Full EngagedMD Testimonial

“We tried mapping the urology EMR market using AI, but the hallucinations and inaccuracies made the results impossible to trust. We manually researched 50 priority organizations, but it took hours and clearly wouldn’t scale, so we brought in Provyx to map the entire market.

When we compared Provyx’s EMR findings with ours, they matched across all 50 organizations. Every EMR finding included supporting evidence we could review. That accuracy and transparency immediately earned our trust.

Provyx saved us approximately 300 hours of manual research. By directing our outreach to the right contacts at the right practices and excluding contacts already in our CRM, they saved our team another estimated 100 hours that we otherwise might have spent qualifying out-of-scope accounts and pursuing duplicates.

Their work gave our board and product team a clearer understanding of the market, including which technologies mattered and where the strongest opportunities were. Those insights influenced our strategic planning and product priorities.

Unlike traditional data vendors, Provyx tailored everything to our exact market. They worked from our exclusion list, didn’t charge us for data we already had, and made the process easy. With that level of accuracy and flexibility, moving forward with the next project was an easy decision.”

Chris DiAntonio, Director, Growth Strategy (Urology), EngagedMD

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